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Project: Kryptos
Navigating the Crypto Marketing Maze: The Kryptos.io Transformation
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Industry: Fintech
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Service Offered: Digital Marketing
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Region: Sweden
About The Client
Kryptos.io is a very easy-to-use cryptocurrency tax software. The meticulous software has been crafted for traders, investors, and companies. Kryptos helps its users calculate their crypto profits, keep track of their transactions, and create correct tax reports. The software makes it easier for cryptocurrency traders, investors, and businesses to follow tax rules, avoiding the need for complicated manual calculations.
Business Needs
The client is providing an excellent product developed through thorough research . However, the client’s website had problems because search engines penalized it for using AI-generated content, low-quality backlinks, and other technical SEO issues with its web pages. These issues made it hard for the site to be seen, get visitors, and turn them into customers, which made the client’s business needs even more urgent.
Low Keyword Rankings
The client is offering quite a resourceful platform for new-age finance, despite this, their website was not ranking in the first few pages of search results. The client urgently needed a boost in their keyword rankings. The lack of visibility made it hard for potential customers to find them, which meant fewer people visited their site naturally and gave their competitors an advantage.
Low Website Traffic
Another big need was to increase the number of visitors to their website. The client’s site wasn’t drawing in enough people, which made it hard to connect with their target audience. Without a consistent flow of visitors, the website wasn’t being used effectively to build brand recognition or attract potential customers. This left the client unable to make the most of their online presence.
Low Conversion Rate
The client wanted to increase the conversion rate. Even though users came to their website, a lot of them left without executing any meaningful action. The sign-ups or subscription rate was very low. High bounce rates and weak calls-to-action showed that the user experience and content strategy needed significant work.
Solutions Provided
After assessing the requirements of the client, the team eTraverse developed a robust SEO action plan. The key pillars of the plan were frequent Google Ads, proactive SEO and quality content.
We harnessed the force of Google Ads to rapidly position their brand with the right audience. Through thoroughly creating and managing pay-per-click campaigns, we made sure that their ads asserted the prime spot atop search results for high-impact keywords. The result? A rapid surge in website traffic and a regular stream of leads in no time. This technique provided instantaneous growth in organic traffic while laying the groundwork for long-term hits as SEO measures took hold.
Our SEO strategy focused on improving the client’s keyword rankings and organic traffic. Through thorough keyword research, on-page and off-page optimization, and technical improvements to the website, we enhanced its search engine performance. These efforts ensured the client’s website ranked higher for relevant keywords, attracting more organic visitors and increasing their long-term visibility.
To support both Google Ads and SEO, we provided content writing services that aligned with the client’s brand and target audience. High-quality, engaging, and keyword-rich content was developed to improve user experience, address customer pain points, and encourage conversions. Blogs, landing pages, and product descriptions were optimized to create a seamless journey for visitors, ultimately driving engagement and boosting the conversion rate.
This integrated approach ensured the client’s challenges were addressed comprehensively, leading to sustained growth and improved digital performance.
Value Delivered
Our online marketing work brought great results, helping the client to grow a lot through SEO and Google Ads. By improving the client’s website for search engines (SEO), we got 78% more visitors coming to their site naturally. This made the client’s website more visible, kept people interested, and gave them more chances to turn visitors into customers.
At the same time, our smart use of Google Ads also worked very well for the client. The number of clicks on the ads went up by 53%, showing that more people were interested and the ads were reaching the right audience. The best part was that the number of people taking action (like buying something or signing up) jumped by 500%, meaning team eTraverse was able to turn visitors into customers much faster than before. Through our SEO plan we also managed to cut the customer acquisition cost for the client by 65%, proving that the marketing campaigns were not only effective but also cost-efficient.
These outcomes demonstrate the effectiveness of a customized, data-driven marketing approach by resulting in observable business expansion. Increased traffic, better ad performance, and lower expenses all demonstrate our team’s dedication to producing quantifiable, significant results for the client’s long-term success.
Conclusion:
Even though we faced some big challenges, the teamwork between Kryptos.io and our digital marketing team brought amazing results. By using a mix of SEO, Google Ads, and high-quality content, we not only fixed these problems but also achieved clear success. The SEO plan fixed the technical and backlink issues while improving keyword rankings, leading to a 78% increase in organic traffic. Google Ads brought a 53% increase in clicks, a 500% jump in conversions, and a 65% drop in cost per conversion, ensuring long-term growth.
Through these initiatives, Kryptos.io was able to reclaim its competitive advantage, draw in a specific clientele, and position itself as a reliable service provider for crypto tax solutions in the long run.
