There are still some businesses that view Digital Marketing as just "checking boxes": run ads, post on social media, publish blogs, send emails and hope something works as part of... read more →
Marketing has changed the pace of many businesses. Those who have cracked it have become unicorns, and those who haven’t are struggling to make ends meet. Marketing requires meticulous planning... read more →
The Next Step in E-Commerce in Africa Driven by mobile penetration, digital payments and a young, tech-savvy population, Africa's e-commerce landscape is changing, fast. But online marketplaces with trust, transparency,... read more →
Why Revenue Depends on Sales and Marketing Alignment Many companies spend a lot on sales and marketing, and still can’t grow consistently. Campaigns produce leads that sales teams dismiss as... read more →
The False Dichotomy Between “Paid” and “Organic” Marketing People still want to market like this is an “either/or” scenario. They think they have to decide between paid advertising to get quick... read more →
Why Marketing Decisions Can No Longer Be Based Solely on Instinct Marketing “was always based on experience, a gut sense of what works and a little performance reporting.” “We're still a... read more →
Africa’s Digital Growth Needs More Than Experiments Businesses are adopting digital transformation in Africa like never before. Fintech, logistics, agribusiness, healthcare and public service are investigating blockchain to address matters of trust,... read more →
Growth Is Not Just a Traffic Game Anymore Because “digital traffic” is still a vibrant stream of marketable eyeballs, many companies are spending a lot in digital marketing. Paid ads, SEO... read more →
Why Blockchain Projects Are Doomed Without Strategic Focus Around Africa, businesses are turning to blockchain for greater transparency, security and operational efficiency. From fintech and supply chain traceability to digital identity and... read more →
Why This Is More Important a Decision Than Most Business Owners Realize A business owner’s choice of a digital marketing agency is one of the biggest decisions he or she... read more →