About the Client
GiveWP, a fundraising tool built on WordPress, supports philanthropic entities and individuals effortlessly setting up and organizing their donation drives. This all-inclusive fundraising aid provides everything an organization could require: targeted campaign funding, personalized contribution forms, in-depth reporting, and a comprehensive selection of auxiliary components. Composed to be user-friendly and scalable, GiveWP helps organizations of all proportions to enhance donor engagement and establish sustainable, data-driven fundraising initiatives effectively.
Business Needs / Challenges
The intent was to deploy and launch the Peer-to-Peer Fundraising Suite as provided by GiveWP in a way that was completely aligned with their branding, intuitive for users to engage with, and stable in relation to multiple financial instruments.
Key challenges involved:
1. Structuring a complete peer-to-peer fundraising flow within WordPress
2. Allowing for both individual and team-based fundraising
3. Customizing the campaign landing pages according to the brand identity
4. Resolving Usability and Styling Issues
5. Ensuring smooth performance across various payment gateways before launch
Solution Provided
The GiveWP Peer-to-Peer fundraising add-on was integrated and a full campaign management setup was created within the customer’s WordPress site for all aspects of running a peer-to-peer fundraising campaign. These aspects include: Campaign configuration, team and personal fundraiser setup, custom branding, improved usability, payment testing, and a seamless, fully functional live environment.
Key Actions Executed:
- Setting up the Peer-to-Peer add-on with the GiveWP plugin
- Creation of an entire peer-to-peer campaign structure with teams, fundraisers, and peer-to-peer campaign workflows
- Configuring supporter-led fundraising pages, including setting up fundraising goals, stories, and tracking
- Modifying the campaign landing page by using the brand color scheme and design guidelines
- Using application-specific CSS to rectify some of the bugs associated with the UI
- Testing the complete donation and fundraising process using various payment avenues
- Final validation and go-live of the campaign
Values Achieved
The solution of peer-to-peer fundraising executed by our team generated a quantifiable advantage for the organization. The solution opened avenues for the client to conduct fully branded and supporter-led campaigns right from their own website. Our carefully curated approach incorporated adaptability, dependability, and user-friendliness, leading to heightened donor engagement and enhanced fundraising procedures. We were able to achieve all this while creating a scalable framework to assist both the immediate campaign goals and the organization’s long-term development.
• Provided community-based fundraising directly from the organization’s own WordPress site
• Enhanced supporter engagement with personalized fundraising pages
• Provided supporters with a fully branded seamless peer-to-peer fundraising experience
• Provided reliable donation processing through various payment processing options
• Reduced reliance on costly third-party P2P fundraising platforms
• Developed a scalable framework for future campaigns to be utilized.
Result
The peer to peer fundraising initiative is now successfully operational; users can create and manage both individual and team campaigns with a clean user interface for easy use and consistency of presentation across all sites. Users have the capability to track their campaign(s) in real-time via the use of individual or team campaign creation features; all campaigns are completely hosted on their own website and are able to be shared by users through social networking sites such as Facebook, Twitter, and LinkedIn. This solution has helped improve donor engagement, reach, and provided a strong foundation for future expansion through the powerful fundraising platform made available by GiveWP.
