How to Measure ROI on Your Digital Marketing Spend in South Africa
Why Tracking ROI Matters for South African Companies For many companies, marketing and advertising budgets are still treatable as costs for accounts, and not as investments. This is a hazardous way of thinking in the face of Competition In Digital Marketing South Africa, where every rand spent must drive some form of outcome. In the […]
Using AI to Attribute Revenue Across Multi-Touch Marketing Funnels
One transaction goes through, and credit is distributed in a matter of seconds – generally to the last click, sometimes spread over several clicks across Multi-Touch Marketing Funnels. Regardless of which, it appears conclusive. But when you manually follow the same user, the narrative differs. The advertisement that first sparked their interest is ignored. The […]
Budget-Friendly Digital Advertising Strategies for African SMEs
Why cost-effective advertising is more important than ever Resourceful budgets are typically what accompany the scaling of African SMEs. Small and mid-sized companies, on the other hand, need clear returns on the investment before they can afford to overspend on ads. Still, digital platforms are getting more crowded, so it’s more important to spend wisely […]
Using AI for Technical SEO Audits: Tools and Workflows
Technical audits are an important component of keeping a successful site healthy, however they typically take a lot of time to complete. The site grows; as such, the more complicated it is to do a proper site audit (with new pages created, data added, and errors). Believe it or not but it is true that […]
Budget-Friendly Digital Advertising Strategies for African SMEs
Why cost-effective advertising is more important than ever Resourceful budgets are typically what accompany the scaling of African SMEs. Small and mid-sized companies, on the other hand, need clear returns on the investment before they can afford to overspend on ads. Still, digital platforms are getting more crowded, so it’s more important to spend wisely […]
How Paid Ads and Organic Marketing Should Work Together
Companies rarely go out of business due to bad marketing strategies; they go out of business due to bad marketing coordination within a broader business marketing strategy.Paid advertising generates traffic, while organic content generates trust. However, when these two do not work together, companies spend more and get less in their overall digital marketing for […]
AI Didn’t Kill SEO — It Exposed Weak Strategy
Some believed that with the addition of AI, there would no longer be any use for SEO within any digital marketing strategy or broader business marketing strategy. This caused a panic in all sectors of the marketing industry – brands to rethink their investments in content; agencies to rebrand themselves; and marketers to begin to […]
SEO Strategies for African Businesses Targeting Local and Global Audiences
Why SEO is Essential for African Businesses in the Digital Economy Search engines are the beginning of the buying process. As customers hunt for services in Lagos, or products in Nairobi, or tech partners in Johannesburg, chances are their voyage commences with a single search. For African enterprises, this means a huge opportunity to expose […]
International SEO for Multi-Market Expansion
It is becoming increasingly easy for businesses of various sizes to reach out to new countries, which means that businesses which have been considered too small or not digital enough, are now considering ways to grow their business internationally to help grow revenues and lower overall risk as part of a broader digital marketing strategy […]
Using AI for Competitive SEO Gap Analysis
With search engines having evolved so much over time, today they have become more than simply creating content and praying that you’ll get a good rank in their results. In almost every industry there is a multitude of an increasing number of competing firms for the same keywords, target audience and search engine visibility. However, […]